Overview
Longevity Lab is a broad project with a myriad of stakeholders across disciplines. The main thrust of the business is creating two new products: a patient and office management software as a service platform and an online health and wellness subscription service. I was brought onto the project to rebuild the visual identity of the brand including logo, website and overall visual design; help revamp marketing; and assist in managing the development and deployment of the products. I am the current project lead and hired Addison Snidle to help with marketing and design functions.
Goals
· Create a new brand identity for the new products and business direction
· Re-activate and grow dormant social media accounts
· Coordinate with development teams to build web applications to our UI/UX and overall functionality requirements
· Develop a sustainable content strategy for the online wellness subscription service
· Build web resources to support all of the above efforts
